Conceptual Modelling
Design
2023
Overview
Conceptual modeling is the process of creating a simplified and abstract representation of a system, process, or idea to better understand, analyze, or communicate its structure and behavior. It focuses on identifying and organizing the key concepts, relationships, and rules within the system without delving into technical or implementation details.
Pain points
01
Data architect and governance officers need a simple way to map a business model.
02
Misunderstandings between divisions in a company often arise from inconsistent terminology—either using the same terms for different concepts or different terms for the same concept. This misalignment can obscure business goals and lead to a loss of clarity and focus.
02
The tools available on the market often lack the necessary functionality and flexibility to create a comprehensive and detailed business map model.
Research
Research methods
In-person and online interviews
Solution
